The global app market has millions of options competing with each other. Whether you are looking for a gaming or educational app, the world has plenty of them. A Statista report provides the evidence to support this claim. The report says that there were over 2.59 million mobile apps on the Google Play Store as of June 2023.
Now, this competitiveness creates a critical requirement for optimizing the app growth strategy. Developers must rely on developing factual app marketing strategies that can drive the visibility and installation of their apps.
Or, the alternative is to hire an app marketing company that can promote your app using its experience and the ability to leverage marketing channels.
Let’s dive into the details!
A mobile app marketing agency combines several activities that are dedicated to boosting the growth of an app. For in-depth insights, some of the critical advantages of hiring firms for mobile app marketing services are-
- Expertise of people in the company
The significant advantage of hiring the best app marketing companies is that you get to leverage their experience. Their work history will also provide some insights into their ability to drive growth.
Additionally, these companies will have data gathered from their past projects which can be critically useful for forming app promotion strategies. When you hire a marketing agency, you hire a team with diverse skill sets as well. These skill sets could be designing, animation, writing, marketing, digital advertising, and more.
2. Market research and analytical insights
Mobile app marketing companies can collect analytical data from target markets on your behalf. These companies can organize surveys, track user behavior, target popular channels, and more to get critical numerical data that can help you optimize your ads.
3. Risk mitigation and strategy optimization
Another reason why hiring an app marketing company should be your priority is that an expert company can do the risk analysis of every promotional activity it shortlists. That way, you get to plan an app promotion strategy that has the highest probability of attracting returns on investment.
4. Good return on investment
The ability to make good returns on investment stays among the critical advantages of hiring an app marketing company. You get people who have been active in the industry for a while and know how to provide you desired results.
A mobile app marketing agency charges a fee that can be either based on the project or milestones. However, the probability of making good returns on this fee stands higher when you decide to leverage the advantages of hiring an app marketing company.
A company can also save you from wasting your money on the wrong mobile app marketing services that are not relevant to your app’s growth. Instead, it can curate an app marketing strategy that has the highest probability of driving growth to your app and invest your money in the right kind of promotional projects.
5. Optimized advertising content
The impression of an advertising campaign directly depends on the way you optimize it. And this is where you get to leverage the benefits of app advertising companies. A company can optimize your ad on your behalf. It can create attractive images, banners, and animations, and it can also produce some good quality content to inform potential app users.
Additionally, now that there are several generative AI tools in the market, it has also become easier for companies to deploy content faster to leverage mobile app advertising benefits faster.
Hiring an expert app marketing company can provide you with people who know how to take advantage of these AI tools and use them to optimize your app’s advertising content for quick results.
6. Opportunity to optimize the promotional strategy
Connecting with experts gives you a chance to optimize your already existing mobile app promotional strategy. You get to use the data and experience to brainstorm your goals with the company you are hiring and make the best out of this partnership. Take App Store Optimization (ASO) as an example.
ASO is used to boost the visibility of mobile apps on popular app stores like Google Play Store and Apple App Store. Now, to leverage the full potential of ASO and grow your app faster, you can very well hire a marketing agency as it requires practical experience.
7. Leveraging the best potential of social media platforms
Social media platforms are turning into one of the most preferred marketing tools due to the massiveness of the market they hold. Popular platforms like Instagram, Facebook, and TikTok have billions of monthly active users combined.
So, when you hire a marketing team that has experience in social media promotions, you get to drive growth using these platforms by framing effective strategies.
Social media platforms are also used for paid advertising. Hiring an app marketing company can connect you with advertising experts who will run and manage your ads on these global platforms.
The best app marketing companies can also connect with relevant social media influencers on your behalf and make the best of your marketing efforts.
Wrapping up
There were 142.6 billion mobile apps downloaded in 2022. Additionally, as Buildfire suggests, some of the most popular app categories are medical apps, health and wellness apps, grocery apps, gaming apps, etc.
Now, suppose you build a new app and you have to compete against industry giants like Google and Microsoft, and other such brands. Promoting an app irrespective of its quality can be almost impossible without core expertise and experience. This is why hiring a marketing agency can be your best bet to boost the visibility of your mobile app.
