The article contains predictions about the future of AR and VR technology. It dives into trends and statistics that the technology is facing and how it will impact the business sector.
Augmented Reality has been around for a while, but its potential is now starting to make transformative changes in the business sector. It’s not like the technology was userless before, but with these recent advancements, augmented reality technology really kicking up its applications and use case up a notch that can significantly benefit businesses and industries.
Thus, the future of AR development invites a lot of possibilities for businesses to leverage and make the most out of AR app development. Today, we’ll talk about what the future of augmented reality looks like and how you can leverage this future of AR technology for your business ventures.
Future of Augmented Reality: Statistics and Facts
Augmented reality companies are on the edge of their seats to see the future of AR technology and the benefits it brings to the table. However, the current market position of AR technology is nothing short of impressive itself. Companies like Apple, Google, and Facebook are actively involved (financially or otherwise) in AR, signaling its importance in the tech world.
For instance, Apple’s ARKit and Google’s ARCore have democratized AR development, making it accessible to a broader range of developers. But, the advancements in the future of AR development have made the technology all the more compelling.
According to Statista, while the AR market started a little slow, with a market size of $3.48 billion in 2017 and $5.91 billion in 2018, the numbers are predicted to shoot to a staggering $198.17 billion by 2025. This number gives a glimpse of the bright future of AR and VR.
Moreover, the importance of augmented reality apps can also be reflected in the number of industries the technology is providing its services in. As per another study conducted by Statista it showed the number and percentage of industries that use augmented reality.
Future of Augmented Reality Technology
There are several augmented reality apps that are capable enough to provide good AR services to their clients. However, these trends and upcoming updates are really changing the technology and its applications for the better. Here are some of the trends and augmented reality predictions that can make their way into the mainstream landscape in the near future.
AR Commerce Revolution
In 2023, AR will drive a significant shift in the way people shop online. AR-powered virtual try-on experiences will become the norm, allowing customers to visualize products in real-time, enhancing their confidence in purchasing items like clothing, accessories, and furniture online.
AR in Social Media and Marketing
Social media platforms will increasingly integrate AR features, enabling users to create immersive and interactive content. Brands will leverage AR ads, transforming static advertisements into dynamic, engaging experiences. This trend will not only captivate audiences but also drive higher conversion rates and brand loyalty.
Adoption of 3D and AR imagery
The integration of 3D imagery and augmented reality (AR) content on business websites has led to a remarkable 94% increase in conversions. This statistic underscores the transformative impact of this technology, highlighting a bright future for augmented reality. By combining 3D imagery with AR, customers can explore products from every angle and visualize them in their own space.
Take IKEA, for instance, which now enables users to virtually place furniture items into their uploaded images. This innovative use of AR allows people to see how the furniture would fit into their homes, providing an immersive and realistic experience.
Cross-platform AR
Cross-platform compatibility for augmented reality (AR) applications and software has long been a significant obstacle, although it’s gradually becoming less of a hindrance. Sadly, cross-platform solutions, particularly in the realm of AR, often lack the smoothness and quality of native ones.
Nevertheless, augmented reality app development firms are diligently working to overcome this challenge. In the future, businesses can anticipate AR apps that seamlessly function across various platforms, eliminating any hassle for users.
Spatial Computing
Spatial computing, powered by AR, is set to revolutionize how we interact with digital content. It enables users to manipulate and interact with 3D digital objects in real time, fostering more intuitive and immersive experiences. Companies like Magic Leap and Microsoft’s HoloLens are pioneering this field.
Remote Assistance
AR-powered remote assistance is becoming crucial in industries like manufacturing and field service. Technicians can receive real-time guidance through AR glasses, reducing downtime and improving efficiency.
AR Cloud
The development of an AR cloud, a shared digital layer of information that can be accessed and edited by multiple users, will open up new possibilities for collaborative AR experiences. To explain more simply, the AR cloud is like a copy of a real-world environment that can be shared with multiple users in real-time. Pokemon GO is one of the most famous examples of an AR cloud that interacts with real-world surroundings and puts digital elements in them via your smartphones.
Future of Augmented Reality in Different Industries
AR is proving its salt in many industries, providing solutions to complex issues with virtual and artificial reality. Here are some industries that are benefiting from AR and how it will impact the industry in the future.
Education and Training
AR offers immersive learning experiences, making education more engaging. Students can explore historical events, dissect virtual organisms, or interact with complex scientific concepts in 3D. Moreover, AR textbooks provide interactive content, enriching traditional learning materials.
Retail and E-Commerce
AR applications will revolutionize the retail sector by offering customers virtual try-on experiences, personalized product recommendations, and interactive shopping guides. AR shopping apps will witness increased customer engagement, reduced return rates, and amplified brand loyalty. Location-based AR games and interactive storytelling are likely to gain traction.
Gaming and Entertainment
AR technology will continue to redefine gaming experiences. Gamers will immerse themselves in augmented worlds where virtual and real elements seamlessly blend, creating captivating and interactive gameplay. Similarly, the entertainment industry will use AR to enhance live performances, enabling artists to create breathtaking visual spectacles that captivate audiences.
Manufacturing and Engineering
In the manufacturing sector, AR-powered tools will assist workers in complex assembly processes. Engineers and technicians will utilize AR to visualize intricate machinery, troubleshoot issues, and streamline maintenance procedures. This integration of AR will enhance productivity, reduce errors, and minimize downtime.
Real Estate and Construction
AR applications will transform the way properties are showcased. Potential buyers and tenants can take virtual tours of properties, visualizing spaces in real time. In construction, AR will assist architects and contractors in visualizing designs, ensuring precise implementation, and minimizing errors, ultimately leading to cost savings and improved project timelines.
Final Thoughts
While AR might seem a bit of a long shot of a technology for businesses, it is surely strapped and ready to become an everyday technology for both businesses and consumers. In the end, the future of AR technology seems brighter than the sun. With integration with Metaverse and Mobile AR, the technology can be a turning point in how we interact with technology and the way we communicate with each other and the world. If you want to be updated on more such tech updates, websites like Mobileappdaily can give you that daily dose of tech news.
